AdLarge Presents: The 2022 Podcast Buying Guide

AdLarge Presents: The 2022 Podcast Buying GuideAdLarge Presents: The 2022 Podcast Buying GuideAdLarge Presents: The 2022 Podcast Buying Guide
DOWNLOAD NOW

AdLarge Presents: The 2022 Podcast Buying Guide

AdLarge Presents: The 2022 Podcast Buying GuideAdLarge Presents: The 2022 Podcast Buying GuideAdLarge Presents: The 2022 Podcast Buying Guide
DOWNLOAD NOW

HEAR THAT? ADVERTISERS ARE BUZZING ABOUT PODCASTING.

After all, it’s one of the most powerful channels today for authentically connecting with audiences.


But there’s a lot of noise out there. That’s why we’ve set out to compile a definitive, no B.S., easy-to-follow guide to buying podcast advertising.


The evolution of what podcasting is and how advertisers fit in is constantly in flux. Podcasts have become more than an RSS feed. Lines are blurring between podcasts and video. Podcasters are becoming brands themselves, building entire ecosystems complete with video components, social, and more. Advertisers aren’t just buying into these content environments, they are buying into the personalities behind the mic.

WHO IS THIS FOR?

Agencies and ad buyers

You've tested. You've seen the positive results. Now it's time to take your media buys to the next level.

Brands who buy podcasting direct

There's a podcast campaign that's just right for your goals. Even if you're new around here, we got you.

Podcasters

We’ll also be publishing a mini guide for podcasters with tips on making your show a hit with advertisers.

WHAT WE'LL COVER:

The latest best practices and trends

The latest best practices and trends

The latest best practices and trends

This industry changes fast, stay in the know about what's new and next in podcasting.


Insights from industry leaders

The latest best practices and trends

The latest best practices and trends

We tapped the experts to bring you unparalleled, actionable advice.

A roadmap for the future

The latest best practices and trends

A roadmap for the future

Outline what the industry needs to do to keep podcast advertising sustainable and scalable.

Download the 2022 Podcast Buying Guide

V5.0 | Building an effective and sustainable podcast ad buying strategy.

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