AdLarge Presents: The 2021 Podcast Buying Guide

AdLarge Presents: The 2021 Podcast Buying GuideAdLarge Presents: The 2021 Podcast Buying GuideAdLarge Presents: The 2021 Podcast Buying Guide

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AdLarge Presents: The 2021 Podcast Buying Guide

AdLarge Presents: The 2021 Podcast Buying GuideAdLarge Presents: The 2021 Podcast Buying GuideAdLarge Presents: The 2021 Podcast Buying Guide

DOWNLOAD NOW

WELCOME TO YOUR PODCAST AD BUYING JOURNEY…

The podcast advertising landscape is unlike any other medium, with a unique content environment and equally unique solutions to measuring success. Our Podcast Buying Guide is your roadmap to inform your brand’s own unique podcast ad-buying journey.

Podcast advertising requires a different, more nuanced approach - that’s kept a lot of brands from either finding success or getting started at all. However, those who are willing to lean into what makes podcasting unique can really reap the rewards: new audiences, more authentic messaging

Cathy Csukas, Founder & Co-CEO, AdLarge Media

WHAT'S YOUR GOAL?

Let’s get you on your way to unlock everything podcast advertising has to offer for more effective and efficient campaigns.

I want to generate awareness.

Got big campaign goals, but can’t figure out how podcasting fits in? Your approach requires different thinking.

I want to drive conversions.

I want to generate awareness.

Promo code? Check. KPIs? Check. Here it’s all about getting the perfect podcast fit.

BUILD YOUR TOOLKIT

Find the right content.

The art of evaluating media to identify the most suitable environments.

Measure what works.

Find the right content.

How the pixel is putting the power back into the hands of advertisers with data.

Get the scale you need.

Find the right content.

Get the scale you need.

Buying campaigns to amplify your reach and make the most of your investment.

BECOME AN EXPERT

Dive in head-first.

Focus on host reads, invest in the tools to measure success, and test, test, test!

But if you need more help…

Our resident experts on podcast advertising, attribution, and ad tech answer common questions.

Download the 2021 Podcast Buying Guide

V4.0 | Resources, strategies & expert advice from AdLarge.

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