After all, it’s one of the most powerful channels today for authentically connecting with audiences.
But there’s a lot of noise out there. That’s why we’ve set out to compile a definitive, no B.S., easy-to-follow guide to buying podcast advertising.
The evolution of what podcasting is and how advertisers fit in is constantly in flux. Podcasts have become more than an RSS feed. Lines are blurring between podcasts and video. Podcasters are becoming brands themselves, building entire ecosystems complete with video components, social, and more. Advertisers aren’t just buying into these content environments, they are buying into the personalities behind the mic.
You've tested. You've seen the positive results. Now it's time to take your media buys to the next level.
There's a podcast campaign that's just right for your goals. Even if you're new around here, we got you.
We’ll also be publishing a mini guide for podcasters with tips on making your show a hit with advertisers.
This industry changes fast, stay in the know about what's new and next in podcasting.
We tapped the experts to bring you unparalleled, actionable advice.
Outline what the industry needs to do to keep podcast advertising sustainable and scalable.
V5.0 | Building an effective and sustainable podcast ad buying strategy.
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